How to Write a Sales Letter that Converts

When it comes to creating a sales letter, the goal is clear: to convert your prospects into paying customers. But how exactly do you go about writing a sales letter that is effective and persuasive?

Here are some key steps to follow:

1. Know Your Target Audience

Before you start writing, it’s important to have a clear understanding of your target audience. Who are they? What are their pain points? What motivates them to buy? By answering these questions, you’ll be able to tailor your message to their specific needs and wants.

When you write, you want to be writing to this ONE person. You want to know what keeps them up at night. Know what makes them itch, so you can scratch it.

2. Grab Their Attention with a Compelling Headline

The headline of your sales letter is what will make your prospects take notice. It needs to be attention-grabbing, and it should clearly convey the main benefit of your product or service. Make sure to keep it short and sweet, and don’t be afraid to get creative.

This will make or break your results! No kidding, this is like 80% of your homework for a kick ass sales letter. Spend time on this and test test test!

3. Highlight the Benefits, Not the Features

Your prospects don’t care about the features of your product or service – they care about how it will benefit them. When writing your sales letter, focus on how your offering will solve their problems, make their life easier, or improve their situation in some way. Be specific and use concrete examples to drive the point home.

What is your prospects biggest problems and how does your product or service solve them. The “what’s in it for me” is a vital part of nailing this process. If you’re product doesn’t solve their problem, they don’t care. Period.

4. Build Trust and Credibility

Your prospects need to trust that you and your product are the real deal. To build trust, use testimonials from satisfied customers, and include any relevant credentials, awards, or certifications. You can also add a money-back guarantee to further build trust and credibility.

If you have case studies, give them the details! Don’t sleep on this part. When you create customers that know, like and trust you you’ll never have a customer or money problem. The word of mouth advertising from having a rock solid product is a gold mine!

5. Create a Sense of Urgency

People are more likely to take action when they feel a sense of urgency. This can be achieved by offering a limited-time discount, or by emphasizing that your product is in high demand and that supplies are limited. Also do NOT use fake scarcity with those bullshit timers. Everyone has seen that trick and it’s just cheesy AF.

If you only have the doors open for your product up to a certain number of sales, hold fast to that! It will train your audience that you are not kidding around.

6. Make it Easy to Act

Finally, make it easy for your prospects to take action. Include a clear call-to-action (CTA) at the end of your sales letter, and provide them with multiple ways to get in touch with you or place an order.

A few things that can help are:

1. Payment options (example: 3 payments of 97 dollars)
2. Using a payment gateway that allows for different payment methods.

By following these steps, you’ll be well on your way to writing a sales letter that converts like gangbusters!

Here’s a quick recap:

A –> [Know Your Target Audience]
B –> [Grab Their Attention with a Compelling Headline]
C –> [Highlight the Benefits, Not the Features]
D –> [Build Trust and Credibility]
E –> [Create a Sense of Urgency]
F –> [Make it Easy to Act]

Oh and some technical considerations:

Your website needs to load BLAZING fast. Make sure it’s mobile friendly as most people browse the internet on their phones or pads.

Holler if you have any questions.

– Sean